Business listings that agree with each other.
Google cross-checks you against the rest of the internet. Every directory showing your name, address and phone number is another vote that you exist. The catch is that they all have to say the same thing.
Three lines of text,
repeated everywhere.
A citation is any mention of your business name, address and phone number on another website. Directories, industry listings, chambers of commerce, map services, the local guide somebody built in 2016 and forgot about.
Google uses them as corroboration. It has your word for where you are, and then it has forty other sources. When those sources agree, it becomes confident enough to show you to people searching nearby.
When they disagree, it does the opposite. An old unit number on one site, a disconnected line on another, a business name with a "Sdn Bhd" that appears on some entries and not others. Each contradiction chips away at how certain Google is about you.
The work is unglamorous and almost entirely invisible to your customers. It is also one of the few parts of local search where effort reliably converts into position, because so few businesses bother.
Audit, fix,
then build.
Find everything that already mentions you
Before adding anything we go looking for what is out there. Most businesses have more listings than they realise, created by aggregators, by a former employee, or by a directory that scraped them years ago.
We search your business name, your phone number and your address separately, because old entries often carry one but not the others.
The result is a list of everywhere you currently appear, and what each place thinks your details are. That list is usually the first time an owner sees how far things have drifted.
Settle on one version of the truth
Before correcting anything, we need the exact wording of your name, address and phone number, down to the punctuation and the formatting of the postcode.
This sounds pedantic and it is, deliberately. The version we agree on becomes the one that goes everywhere, matching your Google Business Profile and the footer of your website character for character.
If your registered name differs from your trading name, we decide which one leads and stick to it. Inconsistency here is the single most common reason citation work fails to move anything.
Correct the ones that are wrong
Fixing beats adding. A wrong listing actively works against you, while a missing one is merely a lost opportunity.
Some are straightforward: claim the listing, edit the fields, done. Others need a support request, or a verification email sent to an address nobody has used in years. A few belong to directories that have stopped responding to anyone, and those we document and leave.
Where you need to confirm something from your own inbox, we tell you exactly what will arrive and what to do with it, rather than leaving you to guess.
Cover the ones that always matter
A handful of places carry more weight than the rest, and every business should be on them. Bing Places, Apple Business Connect, Foursquare, and the main Malaysian directories.
Apple matters more than people expect. Every iPhone asking Siri for directions, and every Apple Maps search, runs on that data rather than Google’s.
These take an afternoon between them and they cover most of what a general citation service would charge you monthly for.
Find the ones specific to what you do
Beyond the universal list, the citations worth having are the ones already ranking for the search you want.
So we run your target search and read the first twenty results. Some of them will be directories and roundup lists rather than competitors. Google is telling you, plainly, that it considers those sites relevant to this exact query.
Getting listed there is worth more than another generic directory, because the relevance is already proven. We work down that list and sign you up where it is possible.
Check where your competitors are listed
If a competitor is ranking above you, the places linking to them are a map of where you are missing.
We go through the businesses in the top few positions and note which sites point at them. Mostly these are directories that would accept you too. Occasionally there is a local association or a supplier page worth approaching.
Filling those gaps is rarely dramatic on its own. Done across twenty sources it closes a measurable part of the distance.
What the work
leaves behind.
A written audit of every listing we found, what it says about you now, and what it should say.
One agreed version of your name, address and phone number, matching across your website footer, your Google Business Profile and every listing we control.
The incorrect entries corrected, or documented where the directory no longer responds to anyone.
Accounts set up and verified on the listings that matter everywhere: Bing, Apple, Foursquare and the main Malaysian directories.
A set of listings chosen specifically because they already rank for the search you are chasing.
The logins, in a document you keep. These are your accounts, not ours.
And an honest note on anything we could not fix, rather than a report that quietly omits it.
Listed where your customers are.
Which directories are worth the effort changes by market. The approach for Kuala Lumpur is not quite the approach for Selangor, and both are set out separately.
We keep a page for each area we work in regularly, including Petaling Jaya, Damansara and KL City.
Citations support a profile rather than replace one. If yours is still half-empty, start there instead, because fixing listings that point at a thin profile is work in the wrong order.
Common questions
answered honestly.
There is no magic number, and anyone selling you five hundred is selling volume rather than results. A correct, consistent presence on the handful that matter plus the ones already ranking for your search beats a scattergun submission every time.
No. A citation is a factual record of your business details on a directory that expects to list businesses. Buying links is paying for editorial links on sites that would not otherwise mention you, which carries real risk. We do the first and not the second.
Then this matters more than usual, not less. Old addresses sitting on directories are one of the strongest signals pulling against a move. We find them and change them, which takes longer than a fresh set-up but is worth doing properly.
Yes. You list a service area rather than a street address, and we use that consistently everywhere. The thing to avoid is showing the address on some listings and hiding it on others, because that inconsistency is worse than either choice on its own.
The audit and the main listings take a couple of weeks. Corrections depend entirely on how quickly each directory responds, and some take months or never reply. We work through them and tell you where things stand rather than leaving it open-ended.
Usually not. Citations build confidence gradually and the effect is cumulative rather than sudden. If you need something that shows faster, the Google Business Profile work is the better place to start.
Most are free. A few charge, Foursquare being the common one, and those are your call entirely. We will tell you what something costs and whether we think it is worth it, and we do not take a cut either way.
They stay live and they stay yours, in your name with your details. We hand over the logins at the start, not at the end.
This is one part of three.
Find out what the internet
currently says about you.
Send us your business name and phone number and we will come back with where you already appear, which entries contradict each other, and which of the listings ranking for your search you are missing. No charge, and no obligation afterwards.
The areas we cover
We are based in Rawang and meet clients in person across these areas, with the build delivered remotely so distance never holds a project up. See every area we serve.